Calgary-based virtual digital marketing consultancy

About Us

Glow Marketing is a Calgary-based virtual digital marketing consultancy specializing in bright ideas. We offer integrated marketing solutions for all sizes of clients, both locally and nationally. With an emphasis on digital, we strive to create effective marketing that gets results, without the high overhead and agency prices.

Sound intriguing? Well go ahead, reach out, introduce yourself and let’s talk about the possibilities.


Glow Marketing is a virtual digital consultancy. Our talented team are experienced freelancers based mainly in Calgary, so we have the flexibility to choose the right person for the project, and keep our overhead low. Our current roster of super talented freelancers include:

  • Print and Web Designers
  • Writers
  • Web Developers & Digital Strategists

  • Audio & Multimedia Production
  • Project Managers
  • Public Relations Consultants

  • Media Planners & Buyers
  • Social Media Managers
  • Strategic Planners

Sharole Lawrence

Sharole Lawrence

Senior Marketing Consultant

Sharole Lawrence

Sharole Lawrence is a Calgary-based digital marketing consultant with over 18 years experience at some of Canada’s largest agencies. Sharole offers digital strategy and conversion optimization consulting to small to medium businesses.

Contact us to learn more about how Glow Marketing can put our expertise to work for your company.

"Logic will get you from A to B. Imagination will take you just about everywhere."


From the Blog

When Freebie Offers Fall Flat

“Let’s give away something for free to get new clients!” someone suggests. “We’ll get them in the door and make them love us and then they’ll become long term customers. It will be fun!” they said.

Read More

Remarketing, retargeting ads

Retargeting: Spooky or Spectacular?

You’ve probably noticed those online ads that follow you all over the Internet once you visit a website. Retargeting ads, or remarketing ads are a growing marketing trend that is hard to ignore.

Read More

Fail Small, Win Big With Analytics

You’ve probably heard all of the clichés, “you can’t succeed unless you try!”.  Nothing is more true in business. Sure, we’d love to launch a new company or product and have it be a roaring success. But in reality, sometimes it fails, and if we’re smart, we’ll learn from it, dust ourselves off, regroup and kick some serious competitive butt.

Read More

Effectively marketing your franchise

The Mompreneur Magazine By Sharole Lawrence, Glow Marketing

Attracting customers is a little easier when owning a franchise as a business thanks to marketing materials and brand awareness that head office often has already established. This competitive advantage also saves owners time and money on marketing, but it doesn’t mean that marketing ends with head office initiatives. The wise franchisee will go beyond head office marketing materials and campaigns to expand their local customer base and increase their chances of success. Read the full article published in the March/April issue of The MOMpreneur Magazine

Read More

Marketing Basics: the foundation to a successful marketing plan

Marketing is both an art and science that plays a defining role in the success of most businesses, so it’s no surprise that most business owners seek outside advice in this area. If you’re not an expert in this marketing, it can be overwhelming when you realize that every aspect of your business that’s experienced by your customers is a form of marketing.

Read More

6 Steps to Build Your Brand

picture-6 I was just mentioning to my life coach that Debbie Travis is one of my business idols. So I am giddy as a school girl to have my article “6 Steps to Build Your Brand” on the latest Mompreneur cover she graces. Brace yourself, it’s a long one so you may want to pick up the magazine at your local Chapters/Indigo and curl up with a nice hot drink. It’s a tough job, but someone has to do it. Who said good branding is easy?

Read More

Come and Work with Us

Contact Info

  • Location: Calgary, AB Canada
  • Phone: 403.618.7458
  • Email: sharole (at)
  • Website:

Happy Clients