Glow Marketing is a Canadian boutique marketing consultancy specializing in marketing and digital strategy.

Strategy & Branding

Well thought out marketing strategies and branding are not just bright ideas, but ideas that work.

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Social Media

We set-up, manage or train you to use social media as a powerful marketing tool.

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Bright Ideas

We assist clients in illuminating their brand, products and services.

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Digital

The art of marketing online. Online media buying and planning, pay per click, search engine optimization, website design, analytics and social media.

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About Us

Glow Marketing is a Calgary-based boutique marketing consultancy specializing in bright ideas. We offer integrated marketing solutions for all sizes of clients, both locally and nationally. With an emphasis on digital, we strive to create effective marketing that gets results.

Sound intriguing? Well go ahead, reach out, introduce yourself and let’s talk about the possibilities.

OUR TEAM

Glow Marketing is a virtual consultancy. Our talented team are freelancers based mainly in Calgary, so we have the flexibility to choose the right person for the project, and keep our overhead low. Our current roster of super talented freelancers include:

  • Print and Web Designers
  • Writers
  • Web Developers & Digital Strategists

  • Audio & Multimedia Production
  • Project Managers
  • Public Relations Consultants

  • Media Planners & Buyers
  • Social Media Managers
  • Strategic Planners

Sharole Lawrence

Sharole Lawrence

Senior Marketing Consultant

Sharole Lawrence

Sharole is the founder of Glow Marketing with over 18 years of marketing experience with some of Canada’s largest advertising agencies. Sharole specializes in bright ideas, helping clients spend their marketing dollars wisely, and also consults with clients to push them to market themselves in new ways.

Sharole’s approach is both down to earth and cutting-edge, using a combination of grassroots tactics, traditional media and non-traditional marketing where possible. Sharole is able to formulate multi-faceted campaigns and strategies that go beyond the expected to get her clients noticed.

Contact us to learn more about how Glow Marketing can put our expertise to work for your company.

"Logic will get you from A to B. Imagination will take you just about everywhere."

ALBERT EINSTEIN

Services

Project Management

Project Management

We can help implement your marketing project, managing the process along the way. Let us worry about staying on budget, meeting timelines and getting it done right.

Social Media Management

Social Media Management

All thumbs when it comes to social media? Fear not. Glow can set-up , manage or train you to use social media as a powerful marketing tool. Let us create a social media strategy for your company to reach your target market.

Strategy & Planning

Strategy & Planning

The best laid plans are the one's that work. Take advantage of our experienced marketers as they craft a strategic plan that will wow you.

Branding & Creative

Branding & Creative

Glow has full access to the right professionals to create amazing marketing materials and brands that shine. Whether you need a new logo, website, ad or printer piece, Glow has the right people for the project.

Media Planning & Buying

Media Planning & Buying

Planning, negotiating and buying of advertising to help clients meet their objectives. Whether TV, print, radio, outdoor or online (including pay-per-click), Glow offers a full spectrum of media planning and buying.

Digital Strategy & Development

Digital Strategy & Development

Glow can help you navigate the digital landscape and create a strategy and digital properties that will speak to your customers. Whether you need SEO, online advertising, app or web design, we can help manage the process.

From the Blog

Fail Small, Win Big With Analytics

You’ve probably heard all of the clichés, “you can’t succeed unless you try!”.  Nothing is more true in business. Sure, we’d love to launch a new company or product and have it be a roaring success. But in reality, sometimes it fails, and if we’re smart, we’ll learn from it, dust ourselves off, regroup and kick some serious competitive butt.

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Fire Up Your Marketing!

It ain’t over yet…

With only a few months left in 2015, it’s time to fire up your marketing! Whether your business is thriving, or you’d consider just hitting last year’s numbers as success, put your marketing efforts into high gear to end 2015 with a bang. Cost conscious and tried and true marketing strategies, sprinkled with a few new ones, can help make the difference in these next few months.

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Leveraging Social Network Marketing for Your Business

Build vital connections with global online communities.

As advertisers scrutinize every marketing dollar in this economy, the popularity of social network marketing couldn’t have better timing. This budget friendly tactic can leverage your business marketability to a new level, but only if used strategically. Be an effective social network marketer by getting familiar with this type of communication and following a few dos and don’ts.

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What’s in a name?

Recently my natropath recommended I use this homeopathic medicine called “oscillococcinum”. Luckily I knew what she was referring to because I’ve seen it at the store many times. When I asked my husband to pick it up for me I had to say “You know, the one with the long O name and yellow stripes…”. If you are in the process of developing a name for your company or product, please read this! There is a lot to think about when choosing a name for your company or product.

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Effectively marketing your franchise

The Mompreneur Magazine By Sharole Lawrence, Glow Marketing

Attracting customers is a little easier when owning a franchise as a business thanks to marketing materials and brand awareness that head office often has already established. This competitive advantage also saves owners time and money on marketing, but it doesn’t mean that marketing ends with head office initiatives. The wise franchisee will go beyond head office marketing materials and campaigns to expand their local customer base and increase their chances of success. Read the full article published in the March/April issue of The MOMpreneur Magazine

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Marketing Basics: the foundation to a successful marketing plan

Marketing is both an art and science that plays a defining role in the success of most businesses, so it’s no surprise that most business owners seek outside advice in this area. If you’re not an expert in this marketing, it can be overwhelming when you realize that every aspect of your business that’s experienced by your customers is a form of marketing.

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6 Steps to Build Your Brand

picture-6 I was just mentioning to my life coach that Debbie Travis is one of my business idols. So I am giddy as a school girl to have my article “6 Steps to Build Your Brand” on the latest Mompreneur cover she graces. Brace yourself, it’s a long one so you may want to pick up the magazine at your local Chapters/Indigo and curl up with a nice hot drink. It’s a tough job, but someone has to do it. Who said good branding is easy?

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Come and Work with Us

Contact Info

  • Location: Calgary, AB Canada
  • Phone: 403.618.7458
  • Email: sharole (at) glowmarketing.ca
  • Website: www.glowmarketing.ca/






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