Retargeting: Spooky or Spectacular?
You’ve probably noticed those online ads that follow you all over the Internet once you visit a website. Retargeting ads, or remarketing ads are a growing marketing trend that is hard to ignore.
Glow Marketing is a Canadian boutique marketing consultancy specializing in marketing and digital strategy.
Our Services
Plan
Attract
Analyze
Retain
Sharole Lawrence
Senior Marketing Consultant
Sharole Lawrence
Sharole Lawrence is a Calgary-based digital marketing consultant with Glow Marketing who is certified in Google Analytics and has a certificate in Digital Analytics from UBC. Sharole offers analytics consulting to small to medium businesses.
Contact us to learn more about how Glow Marketing can put our expertise to work for your company.
Our Clients
JobJar.ca
Digital, Media Planning & Buying, Project Management
Under The Roof Decorating
Creative & Production, Project Management
Rubaiyat
Digital
revolve furnishings
Social Media
Beaners Fun Cuts
Creative & Production, Digital, Franchise Marketing, Media Planning & Buying, Project Management, Social Media, Strategy
Marble Slab Creamery
Branding, Creative & Production, Digital, Franchise Marketing, Media Planning & Buying, Project Management, Social Media, Strategy
Brite Studios
Creative & Production, Media Planning & Buying, Strategy
Crossings Dance
Digital, Media Planning & Buying, Strategy
From the Blog
Fail Small, Win Big With Analytics
You’ve probably heard all of the clichés, “you can’t succeed unless you try!”. Nothing is more true in business. Sure, we’d love to launch a new company or product and have it be a roaring success. But in reality, sometimes it fails, and if we’re smart, we’ll learn from it, dust ourselves off, regroup and kick some serious competitive butt.
Fire Up Your Marketing!
It ain’t over yet…
With only a few months left in 2015, it’s time to fire up your marketing! Whether your business is thriving, or you’d consider just hitting last year’s numbers as success, put your marketing efforts into high gear to end 2015 with a bang. Cost conscious and tried and true marketing strategies, sprinkled with a few new ones, can help make the difference in these next few months.
Leveraging Social Network Marketing for Your Business
Build vital connections with global online communities.
As advertisers scrutinize every marketing dollar in this economy, the popularity of social network marketing couldn’t have better timing. This budget friendly tactic can leverage your business marketability to a new level, but only if used strategically. Be an effective social network marketer by getting familiar with this type of communication and following a few dos and don’ts.
What’s in a name?
Recently my natropath recommended I use this homeopathic medicine called “oscillococcinum”. Luckily I knew what she was referring to because I’ve seen it at the store many times. When I asked my husband to pick it up for me I had to say “You know, the one with the long O name and yellow stripes…”. If you are in the process of developing a name for your company or product, please read this! There is a lot to think about when choosing a name for your company or product.
Effectively marketing your franchise
By Sharole Lawrence, Glow Marketing
Attracting customers is a little easier when owning a franchise as a business thanks to marketing materials and brand awareness that head office often has already established. This competitive advantage also saves owners time and money on marketing, but it doesn’t mean that marketing ends with head office initiatives. The wise franchisee will go beyond head office marketing materials and campaigns to expand their local customer base and increase their chances of success. Read the full article published in the March/April issue of The MOMpreneur Magazine