When Freebie Offers Fall Flat
“Let’s give away something for free to get new clients!” someone suggests. “We’ll get them in the door and make them love us and then they’ll become long term customers. It will be fun!” they said.
Calgary-based virtual digital marketing consultancy
Our Services
Plan
Attract
Analyze
Retain
Sharole Lawrence
Senior Marketing Consultant
Sharole Lawrence
Sharole Lawrence is a Calgary-based digital marketing consultant with over 18 years experience at some of Canada’s largest agencies. Sharole offers digital strategy and conversion optimization consulting to small to medium businesses.
Contact us to learn more about how Glow Marketing can put our expertise to work for your company.
Our Clients
JobJar.ca
Digital, Media Planning & Buying, Project Management
Golden Acre Home And Garden
Digital, Media Planning & Buying, Online Marketing
One Smile Bright
Digital, Media Planning & Buying
revolve furnishings
Social Media
Beaners Fun Cuts
Creative & Production, Digital, Franchise Marketing, Media Planning & Buying, Project Management, Social Media, Strategy
Marble Slab Creamery
Branding, Creative & Production, Digital, Franchise Marketing, Media Planning & Buying, Project Management, Social Media, Strategy
Bill Crush
Creative & Production, Digital, Strategy
From the Blog
Retargeting: Spooky or Spectacular?
You’ve probably noticed those online ads that follow you all over the Internet once you visit a website. Retargeting ads, or remarketing ads are a growing marketing trend that is hard to ignore.
Fail Small, Win Big With Analytics
You’ve probably heard all of the clichés, “you can’t succeed unless you try!”. Nothing is more true in business. Sure, we’d love to launch a new company or product and have it be a roaring success. But in reality, sometimes it fails, and if we’re smart, we’ll learn from it, dust ourselves off, regroup and kick some serious competitive butt.
Effectively marketing your franchise
By Sharole Lawrence, Glow Marketing
Attracting customers is a little easier when owning a franchise as a business thanks to marketing materials and brand awareness that head office often has already established. This competitive advantage also saves owners time and money on marketing, but it doesn’t mean that marketing ends with head office initiatives. The wise franchisee will go beyond head office marketing materials and campaigns to expand their local customer base and increase their chances of success. Read the full article published in the March/April issue of The MOMpreneur Magazine
Marketing Basics: the foundation to a successful marketing plan
Marketing is both an art and science that plays a defining role in the success of most businesses, so it’s no surprise that most business owners seek outside advice in this area. If you’re not an expert in this marketing, it can be overwhelming when you realize that every aspect of your business that’s experienced by your customers is a form of marketing.
6 Steps to Build Your Brand
I was just mentioning to my life coach that Debbie Travis is one of my business idols. So I am giddy as a school girl to have my article “6 Steps to Build Your Brand” on the latest Mompreneur cover she graces. Brace yourself, it’s a long one so you may want to pick up the magazine at your local Chapters/Indigo and curl up with a nice hot drink. It’s a tough job, but someone has to do it. Who said good branding is easy?