You’ve probably heard all of the clichés, “you can’t succeed unless you try!”. Nothing is more true in business. Sure, we’d love to launch a new company or product and have it be a roaring success. But in reality, sometimes it fails, and if we’re smart, we’ll learn from it, dust ourselves off, regroup and kick some serious competitive butt.
Glow Marketing is a Canadian boutique marketing consultancy specializing in marketing and digital strategy.
Under The Roof DecoratingCreative & Production, Project Management
revolve furnishingsSocial Media
Kidbid.caBranding, Creative & Production, Digital, Media Planning & Buying, Project Management, Social Media, Strategy
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Beaners Fun CutsCreative & Production, Digital, Franchise Marketing, Media Planning & Buying, Project Management, Social Media, Strategy
Marble Slab CreameryBranding, Creative & Production, Digital, Franchise Marketing, Media Planning & Buying, Project Management, Social Media, Strategy
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From the Blog
It ain’t over yet…
With only a few months left in 2015, it’s time to fire up your marketing! Whether your business is thriving, or you’d consider just hitting last year’s numbers as success, put your marketing efforts into high gear to end 2015 with a bang. Cost conscious and tried and true marketing strategies, sprinkled with a few new ones, can help make the difference in these next few months.
Build vital connections with global online communities.
As advertisers scrutinize every marketing dollar in this economy, the popularity of social network marketing couldn’t have better timing. This budget friendly tactic can leverage your business marketability to a new level, but only if used strategically. Be an effective social network marketer by getting familiar with this type of communication and following a few dos and don’ts.
Recently my natropath recommended I use this homeopathic medicine called “oscillococcinum”. Luckily I knew what she was referring to because I’ve seen it at the store many times. When I asked my husband to pick it up for me I had to say “You know, the one with the long O name and yellow stripes…”. If you are in the process of developing a name for your company or product, please read this! There is a lot to think about when choosing a name for your company or product.
By Sharole Lawrence, Glow Marketing
Attracting customers is a little easier when owning a franchise as a business thanks to marketing materials and brand awareness that head office often has already established. This competitive advantage also saves owners time and money on marketing, but it doesnâ€™t mean that marketing ends with head office initiatives. The wise franchisee will go beyond head office marketing materials and campaigns to expand their local customer base and increase their chances of success. Read the full article published in the March/April issue of The MOMpreneur Magazine
Marketing is both an art and science that plays a defining role in the success of most businesses, so itâ€™s no surprise that most business owners seek outside advice in this area. If youâ€™re not an expert in this marketing, it can be overwhelming when you realize that every aspect of your business thatâ€™s experienced by your customers is a form of marketing.
I was just mentioning to my life coach that Debbie Travis is one of my business idols. So I am giddy as a school girl to have my article “6 Steps to Build Your Brand” on the latest Mompreneur cover she graces. Brace yourself, it’s a long one so you may want to pick up the magazine at your local Chapters/Indigo and curl up with a nice hot drink. It’s a tough job, but someone has to do it. Who said good branding is easy?